didas distribution business in China fell 20 percent, while retail business jumped 57%, regardless of decline or increase in both Adidas highest in the world. Due to the large Chinese market, regional differences, and the network has not yet entered a stable period of competition, if Adidas continues to advance its global weight of self-operated retail business, which may continue to affect its rate of expansion in Greater China. However, in the long-term advocate "light asset management" of sports products industry, and gradually the control terminal, allow the company "re-up" Adidas-style attempt, worthy of attention.This confidence stems from the Nike shoe designer Sergio & middot; Lozano (SergioLozano). Air Max recruited to join the project from start to work, Lozano and his team with a strong faith, for Air Max 95 conducted numerous improvements, until pu 
t into production, this process is not easy.
and Air Max 1 Similarly, Lozano's design also encountered opposition. "For the first time the concept of Air Max 95 the audit has not recognized the entire committee. Some people think it's good, some people are totally not like," When it comes in the way of design Nike Air Max 95 has faced Lozano He recalls. But thanks to the support of the team, he still stuck to their philosophy, and devised a worthy family name Air Max shoes. "The idea behind this design, there are many great supporters. Without them, this shoe can not be produced," Lozano said humbly.
"The concept for the first time Air Max 95 audits and did not get the whole committee recognized that some people think it's good, some people completely dislike.." - Sergio & middot; Lozano
risky business
90 years of Nike running series (Nike & nbsp; Runnin cheap jordans for sale g) is very popular, but Nike basketball series (Nike & nbsp; Basketball) rapid rise block its light. Nike basketball great strides forward, the definition of a generation of sports style. Nike running shoes team knew they had to catch up ahead. Air Max 95 project is positioned as a way to recapture the late 1970s and early 1980s, running shoes energy transfer. The shoes must be bold and passionate, unlike any in this area has launched a product. "Running shoes shoe design team wants to be able to diversify, they want to take a chance. I guess I was the reason for their adventure," Lozano recalls.
epoch
Prior to 1994, Lozano and no design experience running the product. Prior to this, his main focus is still on the tennis design, training and ACG (all-weather equipment) equipment. However, this change does not make him a sudden surprise. Nike's design team ti Retro jordans for sale me to much smaller scale, participation in various categories of product design is still a standardized operational processes. Just enter the Nike four years, the young Lozano was designated leader Nike Air Max latest project, but in fact, he conceived of the Air Max has already begun. It was a rainy day, long before he was recruited into the Air Max project, Lozano inspired when listening to Beaverton scenery broke out. "I look to the woods passing lakes, rain began to imagine the process of thawing earth. I think in my mind, if that perfect product with soil erosion can be uncovered, it's not very interesting?" Lozano recalled Road. He quickly drew a sketch on this shoe, stripes and Colorado Grand Canyon as seen on the wall of the shoe is very similar, and then he put into his painting sketch ideas casket.
inspiration to achieve
In the ensuing months, Cheap air jordans for sale the site has not been sketch out until after that field so that Lozano was not satisfied with the Air Max brainstorming session. In order to re-energize the vitality of Air Max family, he needs to expand in the design of some really different things. Soon, he was known to Emmanuel suddenly flashed, sketches he painted in the rain was brought under the spotlight. Lozano and his team to painting sketch as a blueprint, introduced forefoot visible air cushion, focused design optimal air buffer cushion for runners to add more protection.
Although the outset made progress, but there is one problem has remained at Lozano's mind. "I remember Tinker & middot; Hatfield (TinkerHatfield) when designing other projects usually come up with some different ideas, he would say, 'Well, this is a great design, but what your story is. it? '"Lozano Nike design the library several cheap foamposites anatomy books find their own answers, the common point of human construction and product design between basic essentials fascinated him. "I just have to find the most reasonable connection can be," everything else will naturally be easier. Human ribs, vertebrae, muscles and skin were his main creative source, the first AirMax 95 prototype was born.
any valuable things are not easy to do
However Air Max 95 extraordinary power and personality is itself the biggest obstacle. With design into the review stage, Lozano and his team quickly realized that they had not yet out of the woods. Air Max 95 design so special, so the potential for some people it questioned. "There are people who love it, there are people who hate it. But when you get these real responses, you can feel and get a lot of stuff," Lozano said. This bold design initially did not include cheap jordans for sale mens the Nike Swoosh logo. In addition, this shoe also includes two other first Nike: forefoot visible air cushion and black outsole, which are causing concern. But Lozano and his team did not give up this project, and won the recognition of the opponents.
When asked about the Air Max 95 shoes, Nike is not visible Swoosh logo, Lozano passion to reproduce again. "We can be Nike as a brand that people recognize, so this should also be designed to exist independently. That is also why we need this logo? We've got the visual design of air cushion, and the first part of the forefoot into a visible air cushion. "But in the design of the logo placed where also a problem. Shoes logo design does not allow us to put the traditional position, as it would affect other important characteristics of the shoe. Finally, Swoosh logo was on the back to help position the shoes, "We Swoosh logo as a punctuation mark," Lozano said.
"There are people who love it, there are people who hate it but when you get these real responses, you can feel and get a lot of things.." - Sergio & middot; Lozano
When the design is finalized, it is time to determine the color of the shoe released. Lozano was originally planned to make the color of shoes and shoe itself has the function of resistance, "in Oregon, people will run when it rains, will be running in a small way, when the first five miles of the finish time, their shoes usually very dirty, and I wanted to try to cover these stains. "When he decided to make one of the main colors of gray, he was all the time another burst of confidence. "I heard gray shoes could not be sold, so I see this as a challenge." Black and dark gray base color as the shoes, because here most likely to accumulate dirt, up to a gradient tint. Air Max 95 to select the iconic Nike fluorescent yellow is a tribute to the traditional competition equipment, Nike track spikes and off-flats will continue to use a variety of high visibility colors.
Lozano and his team indomitable, survived another round of audits until shoes into production. His confidence was rewarded eventually, the shoe just as soon as the music coming from London, to New York, and elsewhere start to appear. These personality and confident voice and Air Max 95 issued by collective uncompromising aesthetic design of the same strain. Youth culture began to build behind the Air Max 95, Air Max chain stores is also booming as a fashion symbol. Nike running product of this adventure has been rewarded in the world to capture the hearts of young designers at the same time, it also regained the position of running footwear giants. Even though they have the past two decades, Gio & middot; Lozano philosophy still influences contemporary design.0.jpg (113.42 KB, download number: 0)
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2010-3-10 08:55 uploadTag: blue black foams , sell foamposites , jordan retro 13 boys , limited edition jordans