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In order to adapt to the changing fashion needs and produce more customized products, Adidas launched the world's first mass production of 3D printing sports shoes - " the future process 4D"
;. consumers can customize the color and pattern of shoes when ordering this shoe. 3D printing technology can greatly reduce the cost and time of customized production, and also produce more suitable soles according to your weight and footwork data. in fact, like other sports products giant Nike, dema and new 100-lun are also trying to use the sole production of 3D printing technology, but there are still not mass production, just sign up for its athletes produced a small number of custom shoe sole. This is because 3D printing technology is slower, higher cost, and the quality of products produced is not as good as the current large-scale production of sports shoes using injection molds.
however, Adidas said, and Silicon Valley startups Carbon cooperation will be able to overcome these difficulties, production quality can be comparable with the injection shoes products, but the speed and cost can meet the requirements of mass production.
Gerd Manz, Adidas's technology innovation director, said, "this is not only a milestone for Adidas, but also for the industry as a whole," says
."
Carbon has won investments from Sequoia Capital, GE and Google Corporation. Carbon abandons the traditional 3D printing technology, uses photosensitive polymerization resin to print, and then through the light polymerization reaction, complete the curing process. This technique will help Adidas sports shoes faster production of customized models or limited edition, and lower cost, usually mould a pair of sole needs 4 to 6 weeks to finish grinding, need at least 10000 times to recover the cost.
Adidas expects to produce 5000 pairs of "future craft 4D" sneakers this year. By next year, Carbon 3D printing technology will make the time of printing a pair of shoes reduced from 1.5 hours to 20 minutes, the "future process 4D" sports shoes production is expected to reach 100 thousand pairs.
The price of
shoes is not known for the time being, but Adidas says that as technology advances, the cost will gradually decrease. Last year, Adidas sold hundreds of sports shoes using traditional 3D printing technology, priced at $333 (about 2297 yuan), but the soles were hard, and the printing time of a pair of shoes took 10 hours.
just two years ago Transformers first set of freshly baked, but because Nike and Transformers could not agree on the authorization and give up the official version of Nike Air Trainer III, then only with no color version of LOGO low shelves. price
the famous sports brand Nike, its exclusive customized service NIKE Bespoke launched in 2011 spring summer Air Force 1 Bespoke by Erik Senders.
Nike 21 Mercer street in New York since the launch of Bespoke services, both in color and texture, stripes, can uphold the concept of the individual free to play, only you think, does not occur Bespoke can not do. But you must not think that casually enter which Nike store, you can customize your exclusive sneakers, to get its only channel, only through the Nike insiders in New York 21 Mercer street reservation.
as the Air Force 1 is by American celebrities Erik Senders exclusive custom, inspired by Air Jordan 1, above the classic red and Air Force 1 above, together with white, Huang Houshi soles, perfect fun colors, in addition, is also integrated into the Levi s. "High quality Demin material to be decorated, burst stripes road in front of the shoe body and the ankle to each other, to make shoes more texture. If you also have this ability, you might as well play it out, customize a pair of their own exclusive Sneaker.
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