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Running shoes data map
German sports giant Adidas has found a new destination for marine plastic waste: material for running shoes and football jerseys.
launched Adidas's concept products including football jerseys and running shoes a few days ago, especially because these new products are mainly made of marine plastics. The materials used came from marine environmental protection organization Parley for the Oceans's "achievement" in marine cleaning. It aims to cooperate with Adidas and other companies to properly handle the plastic wastes in the world's oceans.
The plastic waste that
has salvaged in the waters of Maldives has been given a new use by Adidas for the manufacture of 7000 double high performance UltraBOOST running shoes. The running shoes are made of knitting technology. The surface of each pair of shoes is made of 95% plastic waste and 5% recycled polyester. The overall appearance of the shoes was streamlined, as this is the monstrous waves, designed by Adidas.
in addition, Adidas also for Real Madrid launched a special green shirt, the shirt will be in this month at the end of Real Madrid against Sporting Gijon use. Eric Liedtke, Adidas's global brand director, said it would be the first shirt made entirely of marine waste in history.
Adidas will use more and more plastic wastes to make sportswear and footwear, which is part of the company's development plan. Next year, we will use Parley Ocean plastic to produce 1 million pairs of sneakers. Adidas officials say at least 11 million plastic bottles will be collected to achieve this goal.
November 26th, Real Madrid will be wearing a special green shirt in the match against Athletics
in recent years, Adidas and Nike, the two sports giants, have expanded their businesses to the field of environmental protection, and strive to transform waste materials into new products that can be sold through special manufacturing processes. At the beginning of this year, Adidas launched a sustainable development project. It plans to achieve six sustainable indicators in the next few years, including reducing water and paper usage and transferring applied materials to more environmentally sustainable cotton. In addition, Adidas has banned plastic shopping bags in thousands of retail stores around the world.
although Adidas's emphasis on recycling polyester and sustainable cotton and other new materials is improving, the number of environmental products is not very competitive at present. Adidas produced 301 million pairs of shoes in 2015, compared with 1 million pairs of UltraBOOST running shoes.
, of course, it doesn't obscure the importance of Friday's conference. UltraBOOST running shoes and environmental jerseys are the first step since the formal announcement of cooperation between Adidas and Parley for the Oceans in April 2015. The association with the environmental protection organization
The first
Air Max1 has a double visual air cushion was born in March 26, 1987, Nike has the technology to commemorate this innovative shoes, it will be in March 26th as Air Max Day.
Air this year's Max Day has arrived, and this year is the birth of Max Air 30th anniversary. Nike is a particularly large natural movement.
the first to talk about a few more successful in marketing the
invited the brightest star campaign for
AirMaxDay
first talked about the highest degree is invited Wang Junkai to go to the Nike headquarters.
is a move to Nike and create a shocked the world history.
A micro-blog
, the forwarding of millions. The forwarding number in Nike, but the official micro-blog There was no parallel in history. high. These forward do not say 99%, at least 98% Wang Junkai is directed forward.
Although
Nike in the official announcement said, "this time is invited to visit, did not mention any" endorsement "of relevant content, but such a move, create a topic better.
followed by
NIKE to Air Max Day made a short film called "KISS MY AIRS", and invited a number of worldwide in the field of all Icon on the interpretation of the annual Giant foot.
contains soccer superstar Neymar, G· D, Li Yuchun and red to purple popular actress Ruby Rose et al, the full range of the perfect interpretation of the "WEAR YOUR AIRS" and "KISS MY AIRS".
Li Yuchun
, the film is set to the time traveler, sitting on a time machine to find yourself in ten years, in the uncertain dystopian world, exploring the underground culture innovation answer for.
as the only film star China invited, Li Yuchun fans is boiling away.
effect of the brightest star, making the AirMaxDay for more and more people know, and look forward to.
new technology -- Nike Air VaporMax
blackThis pair of shoes is
NIKE Air Max to celebrate the birth of 30th anniversary, took 7 years to complete the improvement.
can be seen from the picture above the upper material with excellent support, flexibility and permeability of Flyknit knitting uppers.
sole cushion adopts one-piece corrugated large cushion, and the injection of nitrogen in. In addition to the removal before the additional protection of the rubber bottom, to make it more flexible, and feel can feel the air cushion rebound.
The massive
outsole with TPU new materials, improve the abrasion resistance, slip resistance, durability.
this pair of shoes, also will be held tomorrow officially.
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